How to use video marketing strategies for websites and blogs by Rex Harris

Video marketing is becoming increasingly popular online. With the availability of video sharing sites like YouTube, Revver, MetaCafe, TubeMogul and more, anyone can create and share video with the right tools.

That being said, while I applaud anyone making the effort to use these resources, there is a right way and a wrong way to do things. Remember, a first impression is a lasting impression andif you are producing low quality video, people may not come back to see what you are doing in the future.

Content is king these and the better the content in your the qualityof the video and descriptions (especially on YouTube) the better, and more numerous, will be your listing on the major search engines.

YouTube is a quick ticket to the front pages of the search engines, but you have to create your channels and video pages correctly.

One common mistake that people are making with video marketing is trying to hard to advertise and sell. You will do much better sharing quality content that is of actual benefit to the viewer versus the "run of the mill" advertising that is considered spam on most sites.

A great camera to get started with can be found on the FlipVideo website. These little pocket sized cameras create great video, up to an hours worth... and they go anywhere!

Powered by two double A batteries, if you run out of juice in the field, it's a simple fix.

I also recommed the use of Windows Movie Maker (available in service pack 3 for XP). This is a great way to take common video and give it some flare! The video included in this blog was created using a combination of photo's, text, video footage using my Flip camera and Windows Movie Maker.

Contact me for great video creation ideas and training!

Rex Harris - www.rexharris.net